Used well, AI genuinely saves tens of thousands of hours for a small team. Take ads, for example—every writer’s nightmare but every company’s necessity. At EcoFlow, I disliked ad writing enough to spend several weeks building custom GPTs that understood our internal abbreviations, ad formats, character limits, and brief structures. Now, ad copy can be generated instantly with a simple copy-paste or screenshot of a brief from a requester.
The project proved so effective that I expanded it—creating a brand voice GPT and a custom model for each new product launch, each trained on the product’s full marketing background, FABEs, and target audience.