2025 | lead copywriter
I wrote this script to introduce EcoFlow’s annual Members’ Festival. This event encouraged users to become EcoFlow members in order to get big discounts and rewards, but also to emphasize that portions of their purchases will be donated to those in need through EcoFlow’s charity organization.
The challenge was to say all of this in a simplified way while giving the brand a slightly refreshed warm and sincere tone. Our theme for the event was “Power to Share,” emphasizing that everyone deserves energy/power, but also that our users have the power to make a difference.